In our individual but also collective behavior the makeup as a form of communication plays an increasingly larger role. While for some it may seem superficial I believe that makeup speaks for us and our image starting with the first impression that people make in front of each other. Each one's style can be regarded as a statement and it is the outward manifestation of their personality.
In this paper I approached types and forms of makeup that are very diverse, both for lips and eyes and as well for the complexion and I wrote about the myriad of makeup types adapted to different women with different characters and with different inclinations. .
A very important subject of this study is the corrective makeup which is magical for all women. Any physical or disturbing face defect can be optically hovered using special makeup. Our self-image says a lot about us. We can be associated with a living painting and the forwarded message is very important.
Because makeup is an important aspect in advertising and because it is a way of conveying different messages about the wearer I chose to focus on various commercials, drawing upon concepts presented throughout this study, to make an image analysis. Through this research I also wanted to highlight what does the makeup and the makeup colors express in the advertising posters. I addressed these advertisements wide and open. .
I realized that regardless of age, physiognomy and facial symmetry, makeup highlights certain features and it is in women's advantage when known how to be applied. The makeup can highlight everything we think is more beautiful about us and hide and conceal our imperfections. In my opinion makeup means beauty and the beauty of makeup consists primarily in the choices made, the colors used and the texture of the products, the places where we apply it and of course the amount applied. The nature and purpose of the makeup is the art of highlighting the facial traits.