A perfect example of a leader company that incorporated CSR as a strategy strongly related to its core is BMW. ... One of the most important goals of BMW´s sustainability strategy is to establish it within its organization and therefore, since 2007 a "Sustainability and Enviromental Protection Department" was created and forms part of its Corporate Planning and Product Strategy. BMW is a good example of how sustainability can lead to cost savings and generated revenue. ...

• Word Count: 2852
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate

Doritos First Video: Middle Seat The Doritos commercial started off in an airplane with a microphone eerie sound in the background. The airplane flights attend come onto the income stating, "Welcome aboard folks. Go ahead and take any empty seat." One of the male passenger's goes out of his way to make sure the middle seat next to him stays empty. When he sees a lady that he finds attractive, he takes a Doritos bag and flashes it around to get her to take the bait and sit next to him. ...

• Word Count: 2175
• Approx Pages: 9
• Grade Level: High School