Marketing Environment The collection of non-marketing influences that have an impact on a marketing manager's success in forming and keeping favorable relationships with desirable customers. ... The marketing environment surrounds and impacts upon the organization. ... Every day, marketing managers face a barrage of economic news. ... Marketing products is easier because consumers are willing to buy. ... With these changes have come new marketing opportunities. ...

• Word Count: 2120
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate