Volkswagen's New Beetle is produced to target in the upper small car sector. ... The introduction of New Beetle in 1998 is an example that VW tried to revive the matured market and the slumping sales of VW's franchise. Therefore, the New Beetle is in its introduction stage of its product life cycle. 1.1.4 Key trends in the industry Economic Increasing running expense of cars. ... The increasing running expense may be favorable to New Beetle as the advantage of economical efficiency of small cars. ...

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