Introduction The aim of this report is to evaluate the suitability of China as a new foreign market for BMW and it's product cars. The suitability of China as a new market for BMW will be assessed in the PESTEL analysis. ... It is this group that BMW will attract with their high-performance cars. ... Since BMW is a German company that very much target the EU market, their cars likely already satisfy these criteria. ... For high-end cars like BMW the question of substitutes is slightly different compared to basic products, yes there are substitutes like public transport and cheaper brands b...

• Word Count: 5026
• Approx Pages: 20
• Has Bibliography
• Grade Level: High School